In recent years, energy industries have experienced difficult times. Due to political tensions around the world, the demand for oil and gas for importing countries has surged with many countries trying a fresh approach to create visibility in the market.
Luckily, due to the expansion of digital technology in this era, conventional marketing is falling behind digital marketing. Though both variants work effectively together, digital marketing creates a strong presence and connects you with your prospects and potential stakeholders from around the world.
Having said that, if your oil and gas company needs a strong digital marketing strategy, check out these strategies that you can apply to improve your brand presence in the market.
If you happen to participate in a tradeshow, you can distribute promotional products with your business logo and message. Ultimately, you may want your staff to wear custom oil and gas uniforms with your logo to create maximum brand visibility so that people know what business you are representing.
Uniforms create team pride and allow the staff to communicate with each other better. It also boosts team spirit and segregates the common audience with your business. When wearing custom uniforms, your prospects can easily reach out to you at a tradeshow and inquire about your business policies, promotional products, and the nature and scope of your business.
Launch your website
Digital marketing strategies for oil and gas industry doesn’t have to be complex. Think of it like any other organization stepping out in the world full of opportunities. As a marketer, your primary concern should be to connect your brand with your audience, create awareness, and invite the buyers to your door.
You can do all of that by creating a captivating website for your company. If you have not invested your time and resources in creating a solid website for your business, do it now. Your website is the first point of communication that prospects see before making contact with you.
It has been suggested that almost 82% of the people search for the company online first before doing the business, and the same applies to the oil and gas industry.
Irrespective of what you are selling, if you don’t have a sound website with provoking content, you will not be able to create a solid presence in the market. If you already have a website sitting in for many years, it is time to update and make it mobile-friendly.
Industries understand the significance of keeping the website mobile-friendly since a majority of the traffic comes from the cellphones. This is particularly the reason why a majority of the oil and gas companies all around the world invested in mobile apps, allowing them to communicate with their audience more efficiently.
Hire an expert SEO specialist
If you are unaware of SEO, then you are missing out on a lot of things. To keep things simple, SEO (Search Engine Optimization) allows your website to work better on website pages and improve the traffic and ranking digitally.
For oil and gas companies, a majority of the stakeholders, prospects, and existing customers search for a lot of research reports and marketing news. If your website has all the data, you can quickly improve the rankings of your website and increase traffic through smart SEO strategies.
To improve the rankings of your website, you need to find out the list of keywords your customers and prospects are searching for and then use them effectively in your content.
You can use these keywords in blogs, research articles, social media posts, etc. allowing your audience to come to your website. The practice is not just sufficient to improve the rankings of your oil and gas company. You need to also work on your off-site activities to create a strong digital presence about your business.
Content generates leads
Many digital marketers agree that quality content generates more leads than anything else. You can follow the same strategy by creating visually appealing and engaging content that will force the visitor to stay on your website.
You can adopt the gated content strategy, which contains interesting data, figures, and numbers giving your prospects a chance to know about your business. If you are not sure about creating a gated content, research about the sales and marketing plan of your business.
Put in some numbers, like annual revenue, possible profit plan for the future, and anything relevant that will lure your prospects into making contact with your business. This will allow you to generate leads and ultimately create a lot of traffic on your website.